In the early 1970’s Al Greene and his associates
realized that coffee sales were dramatically increasing in the American
market. Part of this increase was due to technology and the ability
to produce good coffee quickly and easily. Coffee houses boomed, and
premium coffees became popular. Coffee was becoming a recreational beverage
consumed around the world and would become part of a changing lifestyle.
With this expanded growth came new markets, one with
an international flavor. To meet this demand Al Greene formed Brad Barry
Company and pioneered development of the first commercially available
Initially, Brad Barry introduced Caffe D’Vita Cappuccino
in the Southern California market in 1974 where it was an immediate
success. More than thirty years later, with national distribution a
reality, Brad Barry continues to create new and exciting flavors for
all to enjoy.