Chino, CA / July 7, 2005 – Brad Barry Launches New Packaging for Caffe D’Vita Product Line
The Brad Barry Company is introducing newly redesigned labels for its line of Caffe D’Vita Premium Instant Cappuccino products and will soon begin rolling out the new packaging. While the new labels took months to develop and were a tremendous undertaking for the company, they clearly make a positive impact with consumers. Jerome P. Greener, Executive Vice President says, "Focus groups, demographic studies and countless iteration went into creating what we think is a terrific new statement for our Caffe D’Vita product. We believe focusing on Brad Barry’s premium ingredients and authentic flavors during the packaging development enabled us to develop a unique label that reflects the Caffe D’Vita heritage and brand identity."
Chino, CA / March, 2005 –Brad Barry Announces Hiring of Senior Executive
The Brad Barry Company, LLC announces the addition of Jerome P. Greener to the senior staff at Brad Barry. Jerome assumes the responsibilities of Executive Vice President and C.F.O. as part of the Brad Barry team as of March ’05. In this role he will be instrumental in developing operational capabilities while strategically focusing the company’s financial and overall strategies going forward. Bob Greene, President and C.E.O. of the Brad Barry Company, says, "We are excited about Jerome joining the organization after a distinguished career in corporate consulting."
Chino, CA – February, 2005 Brad Barry Introduces New Sugar Free Products
As an industry leader in innovative product development, Brad Barry continuously works to expand and improve our products and flavors. You may already know that we recently introduced a sugar free product line using Splenda®. Both the Caffe D’Vita Mocha and Caffe D’Vita French Vanilla flavors are now available in sugar free or regular product. We think you will discover that we have developed these unique products without sacrificing taste. Whether you’re watching your carbohydrates, counting your calories, or are looking at sugar substitutes for health conscious reasons, these new products are outstanding and provide the same great flavor, taste and satisfaction as our regular products do. Hope you enjoy!
Chino CA / January 2005 – Brad Barry Announces Hiring of Western Region Sales VP
Brad Barry Company announces that Mr. Greg Sabala has joined the organization as Vice President of Sales, Western Region effective January ‘05. Greg’s responsibilities include managing and developing Retail, Club, and Food Service sales activities in the western states. Greg will also oversee the company’s aggressive growth plans for expanding into new markets, new business segments, and new product categories for the company. Greg brings a wealth of food industry experience including positions with several large national food and beverage companies. In this role Greg will help focus Brad Barry's sales activities and expand its presence in the Western U.S. If you would like more information regarding distribution of Brad Barry’s products, please contact Greg at 909-591-9493.
